ACE Auto Insurance Review for 2023
The ACE Auto Insurance company is now partnered with Direct General Insurance. You find affordable ACE Auto Insurance/Direct General insurance in the Southern U.S. Read our ACE Auto Insurance review to learn momre.
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Rachael Brennan
Licensed Insurance Agent
Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health in...
Licensed Insurance Agent
UPDATED: Jun 20, 2022
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These days, when you search for “ACE Auto Insurance” online, you’ll get redirected to a company called Direct General. These days, both ACE and Direct General are “teaming up”, according to their website, “to offer you more”. This merger expands the overall coverage area all over the South, with some offices also located as far west as Texas and as far North as Virginia.
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ACE Auto/Direct General Insurance Review
Direct General, now the partner company for ACE Insurance, has maintained a “B” grade for financial strength over the last few years according to the rating agency A.M. Best. It has also improved its overall ranking on the BBB website from a B+ to an A+ in just a few short years. These changes seem as though they were spurred by the fact that, according to the 2012 NAIC Complaint Index, Direct General scored 4 times higher than the national median.
| Ratings Agency | Rating |
| AM Best Financial Strength Rating (2016) | B (Fair) |
| Better Business Bureau (2016) | A+ |
| NAIC Complaint Index (2012) | 4.09 (National Median: 1) |
ACE Auto/Direct General Insurance Discounts
In an attempt to clean up their public image and improve business, there is now a clear and precise list of attractive discounts up on the Direct General website. Current ACE customers who still have an existing solo policy can contact Direct General and potentially qualify for:
| Discount | % Savings |
| Military Discount | 25% |
| Prior Coverage Discount | 25% |
| Multi-Car Discount | 25% |
| Renewal Discount | 20% |
| Homeowner Discount | 15% |
| Safe Driver Discount | 10% |
| Good Student Discount | 10% |
| Welcome Back Discount | 6% |
| (Low) Mileage Discount | 5% |
| Senior Citizen Discount | 5% |
| Affinity Discount | 5% |
| Multi-Product Discount | 5% |
ACE Auto/Direct General Auto Insurance Options
In addition to your typical auto insurance coverage, Direct General also offers products for motorcycle, life, and commercial auto insurance. Whether you’re just looking to cover your personal vehicle or shopping for a variety of products, they also have an online coverage assistant that can suggest different packages for you based on a few simple questions.
- Liability
- Comprehensive/Collision
- Medical Payments
- Personal Injury Protection
- Uninsured Motorist Coverage
- Rental Reimbursement
- Towing & Labor
- Accidental Death
- Roadside Assistance
Comparing ACE Auto/Direct General Insurance Quotes
Direct General is a fairly popular company, especially in the South, so finding an online estimate is fairly easy. Below, see what certain drivers might expect to pay for a Direct General policy:
Of course, these estimates cannot necessarily be guaranteed – for a guaranteed estimate, you would have to contact General Direct directly. But these numbers above can be used as a good starting reference, especially when compared with similar estimates from other companies. And if you have speeding tickets or an accident on your record, you’ll most likely want to shop around before settling on Direct General.
Pros and Cons of ACE Auto/Direct General Insurance
| Pros | Cons |
| Good and comprehensive Emergency Protection Plan for auto insurance | Auto insurance only provided in twelve Southeastern states, and coverage can be spotty within those states |
| Has been working hard to improve poor customer service ratings | Previously had a pattern of poor customer service in resolving concerns and billing issues just a few years prior |
Just a few years ago, Direct General didn’t have the best reputation as an insurance company. However, it seems as though in recent years they have been working hard to improve their image, fix customer service complaints, and maintain a strong financial standing. While they seem to be lenient about raising rates on drivers with poor credit, your monthly premiums could become quite costly if you have so much as a minor speeding violation on your record.
Corporate Headquarters1281 Murfreesboro Road
Nashville, TN 37217-2432
www.directgeneral.com
Phone: 615-399-4700
Fax: 615-366-3722