Insurance Readability

Free Auto Insurance Comparison

 Secured with SHA-256 Encryption

Chris Tepedino is a feature writer that has written extensively about auto insurance for numerous websites. He has a college degree in communication from the University of Tennessee and has experience reporting, researching investigative pieces, and crafting detailed, data-driven features. His works have been featured on CB Blog Nation, Flow Words, Healing Law, WIBW Kansas, and ...

Full Bio →

Written by

Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health in...

Full Bio →

Reviewed by Rachael Brennan
Licensed Insurance Agent

UPDATED: Apr 3, 2020

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident insurance decisions. Comparison shopping should be easy. We partner with top insurance providers. This doesn’t influence our content. Our opinions are our own.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about auto insurance. Our goal is to be an objective, third-party resource for everything auto insurance related. We update our site regularly, and all content is reviewed by auto insurance experts.

Header for article examining car insurance readability scores, rates of satisfaction, price of coverage by reading of policies.

Beyond being nearly indecipherable to some, the typical car insurance policy is filled with legalese and outdated language, preventing some people from reading their agreement completely.

In fact, many insurance consumers fear user agreements, contracts, and policies so much that they may choose to remain ignorant of the wording.

To find out how much of the public drives around without understanding their coverage, we surveyed 1,000 people about their knowledge regarding car insurance policies. We then gathered a sample of insurance policies to learn how easy these agreements are to understand. We compared their overall readability on the Flesch Reading Ease scale, which shows how easy it is to understand text based on language, wording, and sentence structure.

How many people have never read through their policies? Can someone’s level of knowledge impact his or her monthly payment? Read on to discover our findings.

Comparing Insurance Policies to Children’s Books and Federal Documents

Car insurance policies readability is on the similar reading level- some college to college graduate- as the United States Constitution and the Declaration of Independence, according to the Flesch reading Ease Score. After analyzing the sample of car insurance policies and placing them on the Flesch Reading Ease scale, we found that the average car insurance policy was sandwiched between historical documents like the U.S. Constitution and Declaration of Independence.

Difficult-to-understand policies have made drivers ill-informed to defend themselves or even know offhand what their insurance covers. Some would even argue that you shouldn’t require higher education to understand a document that is required by law.

It’s possible to shop around for different policies, but many of the major market players have equally difficult wording that acts as a knowledge barrier.

As opposed to car insurance policies, there are people committed to making crucial statements much more user friendly. Fortunately, initiatives such as the one backed by the Legal Information Institute at Cornell Law School have analyzed more than 9,000 Supreme Court rulings referencing the U.S. Constitution. By simplifying the Constitution and translating it into plain text that the average person can understand, researchers are attempting to demystify how we understand difficult documents.

We could apply this logic to car insurance policies across America. If car insurance companies were to make it easier to understand coverage details, owners of these policies may feel empowered. As certain exemptions become available to us as we age or experience major life changes, it makes sense that our policies should be streamlined, readable, and adaptable to our dynamic lives.

Enter your ZIP code below to compare auto insurance rates.

 Secured with SHA-256 Encryption

Can We Explain (or Find) Our Car Insurance Policies?

Car insurance policy holders, nearly 2 in 5, didn't know what their policy overs, and 1 in 5 didn't know where to find their policy. Policyholders that know what their policy covers spent an average of $268 or less on coverage a month.
Our analysis of the overall readability of car insurance policies is a dismal view of the public’s knowledge of their own insurance. Having this knowledge is important, but nearly 2 in 5 respondents didn’t know the details of their coverage, and over 1 in 5 wouldn’t be able to locate their policy online.

Knowing this information can help in the event of an accident or any time you need your coverage handy. Industry leaders like State Farm, Liberty Mutual, and Allstate, among others, have even launched mobile apps for quick access to drivers’ policies.

Besides a knowledge gap, we observed discrepancies between annual car insurance payments and readability.

Those who reported the greatest difficulty in understanding their policies paid almost $280 more, on average, than people who thought their policies were easy to comprehend.

Further, respondents who were unfamiliar with their policy coverage spent an average of $268 more on their policies.

According to our study, age also plays a role in how people educate themselves on their policies. Baby boomers were the least likely to know where to find their insurance policy online but were the most likely to say they knew what was included in their policy.

One aspect of a standard car insurance policy that must be understood is the declaration page, usually the most succinct breakdown of your policy. Learning how to decipher this text will allow you to understand your coverage, with an itemized breakdown and all of your exemptions in one place.

Policy Understanding May Lead to Higher Satisfaction

Auto policy dissatisfaction was found to be almost two times higher for those who reported their policy was difficult to read.

Similarly, auto policy satisfaction was higher for those who reported their policy was easy to read.

Knowing what is in our policies offers a specific type of empowerment that our brains crave: When we learn something new (like how to read these tough policies), our brains are trained to respond positively to learning new things, enabling us to tackle these advanced readings in stride and with confidence.
The majority of policyholders, 67%, only read some of their policies. The more auto accidents people had been in the last 5 year correlated with a greater percentage of policyholders that had read their policy.
With 78% of respondents admitting to reading none or only part of their car insurance documents, it’s clear that insurers need to adapt the way they inform and share coverage with drivers.

Some companies, such as Root Insurance, are even experimenting with “usage-based insurance,” which allows an app to observe a potential user’s driving in real time to determine a quote and policy.

Car insurance policyholders were more satisfied with their policy if they thought the policy's content was easy to read and understand. Most respondents, 73%, said they believe insurance policies are written to be difficult to understand by drivers.

A common trend was for respondents to call attention to the overall difficulty of policy wording, noting they believed the text was intentionally written to be hard to understand (73%) and designed only for lawyers to read (42%).

Even the most in need of comprehending their policy agreements chose to stay ignorant to the contents: Just 30% of policyholders who had been in two or more accidents said they read their entire policy. Accidents can affect a policy and rate, so not knowing what a policy covers is risky to begin with. We all could use a refresher, but there are some who need to dive in headfirst and learn the ins and outs of their coverage.


Research shows that complicated car insurance policy language might be intentional. The only way to be completely certain you are paying a fair price and have the coverage you need is to read your policy thoroughly and to make a promise to understand your insurance.

And with the internet, deciphering and interpreting car insurance has never been easier. Look over quote comparisons and more at to see if you could be saving money on your car insurance.

Enter your ZIP code below to compare auto insurance rates.

 Secured with SHA-256 Encryption


To conduct this study, we collected insurance policies from active auto insurance holders and surveyed 1,000 Americans. To qualify for the survey, respondents had to be currently paying for car insurance. There was an attention check roughly halfway through the survey. If respondents failed it, they were disqualified and excluded from our survey results.

We also tested the readability of auto insurance policies using the Flesch Reading Ease scoring system.


The data we received from the survey portion of our study relied on self-reporting. Multiple limitations come from self-reported data, including but not limited to: exaggeration, telescoping, and selective memory.

Fair Use Statement

Feel free to pass this article along to your readership. Just make sure that it’s for noncommercial purposes. But most importantly, please link back to this page. We don’t want our study to be difficult to find.

Free Auto Insurance Comparison

Enter your ZIP code below to compare auto insurance rates.

 Secured with SHA-256 Encryption